Marketing & Sales

photo of ipad on pile of lemons

Achieve commercial excellence through go-to-market strategy, pricing optimization, and sales execution.

The agriculture industry is facing significant disruption, driven by macroeconomic, grower, and competitive pressures. Feeding an expected global population of 9 billion people in 2050 will require the industry to grow significantly while balancing resource pressure and increasing price volatility.

We help clients address these pressing issues by identifying growth opportunities and working with them to achieve commercial excellence through go-to-market strategy, pricing optimization, and sales execution.

WHAT WE DO

Commercial excellence

Help agriculture clients achieve commercial excellence by finding sources of organic growth and achieving above-market returns.

Sales execution

Ensure consistent sales execution with compelling performance evaluation, incentive programs, and rigorous performance management.

Growth opportunities

Identify growth opportunities based on macrotrends, micromarkets, and data-driven segmentation of customers.

Price strategy

Optimize margins with the right price strategy and architecture, and superior price execution and contract management.

Customer journey

Reinvent the end-to-end customer journey with a streamlined and omni-channel experience.

Go-to-market architecture

Set the go-to-market architecture and omnichannel strategy, supported by efficient and effective marketing, retailer selection and enablement, and sales coverage.